Apple Store App · 2013

Apple Store app

User Experience Designer, Apple Store + Retail

Apple Store App — Apple Store app

Overview

The Apple Store app is Apple’s dedicated shopping app for iOS — used by millions of customers to browse products, make purchases, book Genius Bar appointments, and check into stores. When iOS 7 introduced a completely new design language, I redesigned the app from the ground up.

iOS 7 Redesign

When iOS 7 introduced a completely new design language, I worked with another designer to redesign the Apple Store app from the ground up. This wasn’t a reskin — it required rethinking the app’s visual hierarchy, navigation patterns, and interaction model to align with the flatter, more content-forward aesthetic while preserving the usability and polish customers expected from Apple.

Featured tab — product highlights and Apple Specialist access
Product configuration — color selection and account options
Stores tab — store details, Genius Bar, and workshops

Featured tab — product highlights and Apple Specialist access

The redesign shipped with iOS 7, defining the app’s design direction through a pivotal transition in Apple’s design language and delivering an experience used by millions of customers worldwide.