Adam is a designer, Canadian, and loves to solve tough problems. Currently working as the Entertainment design lead with Uber in San Francisco, Adam has a broad range of expertise including information architecture, prototyping and motion design, usability testing, user experience design, interaction design, high-level project strategy, and project/team leadership.
At Apple, Adam was a part of designing and launching several projects, including the Apple Store app for iPhone, and a redesign of the Apple Online Store. He has also worked across a wide variety of marketing initiatives on Apple.com.
Previously, at IDEO, Adam has worked in industries ranging from Education to Automotive. He lead the interaction design of University of Phoenix's new course for 2013 in innovation for business executives, "The Innovator's Accelerator" which Forbes said "...looks like something George Lucas would have cooked up had he turned his creative talents to education" and "will soon change the $50 billion corporate training market as we know it."
Adam independently designed Rocket Radar, an iPhone app to help transit riders in Toronto easily find the next arriving bus or streetcar. It received coverage from many major media publications including Toronto Star, Metro, CBC Radio, Toronto Life, CP24, News Talk Radio 1010, blogTO, Torontoist, Yonge Street Magazine and t.o.night. Soon after, he released another four applications for riders in San Francisco (Muni Radar), Los Angeles (Metro Radar), Boston (Charlie Radar) and Davis (Unitrans Radar).
Prior to joining IDEO, Adam was Associate Partner at Teehan+Lax, one of Canada's most reputable interactive agencies where he led teams of designers, developers and writers through projects for clients in the United States and Canada. At IBM Canada, Adam worked solved problems for enterprise clients in the telecom, transportation, finance and education industries.
Adam earned a Bachelor of Applied Computing and Diploma in Wireless & Telecommunications Technology from the University of Guelph-Humber in Toronto, where he developed his thesis on a Smart Parking system that used wireless grid communications and algorithms to help urban motorists easily find available parking.