I’ve written about Paola Antonelli before, but I think the above video by Cool Hunting gives even more understanding about her sense of design which I find so interesting.

She takes almost an engineer’s approach to the role of the designer, looking at it as a necessity for solving a problem and doing it in an elegant and novel way – innovation. I really appreciate the work she highlights because it’s some of the most thought-provoking and profound stuff you’ll see. No wonder why I have such a desire to visit MoMA!