Genius Marketing/Sales at Work

Stars - In Our Bedroom After the War

I briefly mentioned Stars’ new album, “In Our Bedroom After the War” earlier this week and how I thought it was a great album. I wanted to revisit this though, since it’s really developing into an interesting story.

I’ve received more hits to that post in recent memory from search engine queries about the new Stars album. The band’s Canadian recording label, Arts & Crafts Records, apparently released the album just four days after completion of the studio work in an effort to reduce illegal downloads of the album after its inevitable leak on the Net.

How brilliant was that? I very rarely buy entire albums through iTunes, and I don’t think I would have done so had they not gone ahead and released it two months ahead of schedule. The amount of buzz they’re generating around this thing, if not just for the marketing strategy alone is just amazing. I’d be interested to hear their sales figures on how the album sold ahead of the retail release as well. I imagine they’ll be through the roof, and with any luck, we’ll see more of this kind of thing from record labels in the future.

July 13, 2007 | Filed Under Uncategorized